XXXVI - Client Acquisition


XXXVI - Client Acquisition

Good afternoon Reader.

Today I want to talk a little about client acquisition.

It's a hot topic when people start out in business and there are many ways to go about it.

I'm going to write about my personal journey with this process.


When starting out, some people say you should work for free.

Yes, for free.

The Joker had this one right in my opinion:

Look, I HAVE worked for free, and while I won't detail everything that went wrong right now (a future edition, perhaps) it was a terrible experience.

They do not respect you.

They ask for too much from you.

They might need even provide a testimonial (one of the main reasons people do it, to gather reputation - put it in the contract if necessary).

It is not worth the hassle.


When I started, I didn't even have clients in mind.

I didn't even know what I was doing.

I was still focused on affiliate marketing and making my money through there.

And that was until one day, I saw someone advertising:

"Twitter Growth - 30 days coaching ($99)"

A new avenue just appeared on my timeline.

I hadn't considered this.

But I had double the followers of this man.

I whipped up a strategy about what I did, and then advertised myself the very next day.

I had 3 clients in the week all at $99.

I couldn't believe it.

I delivered as much value as possible, and got testimonials.

I went again.

I didn't consider much about pricing - I thought it was fair, and at the time I still had a full time job.

Then one client said to me: "Why do you charge so cheap?"

BOOM.

I doubled price.

More clients.

Another client: "Why do you charge so cheap? I'd have paid $500 for this"

BOOM.

Prices raised again.

I was a complete newbie.

I was learning as I was going along.

I was gaining experience.

And I was lucky because for the majority, I had good clients who listened and put in the work.

I still speak to some of these clients today, they are good friends.

But it was the feedback which made me raise prices.

Eventually, I got to a stage with a complete structure and was charing four figures.

Fast forward to now, with everything I have learnt, I run a complete package as Chief of Staff and moved away from "growth" (you can find out why here: XXIII - Why I deleted a 74,000+ follower account)

But started very small, and learnt as I grew.


If I did it starting from scratch:

Now this was my journey, and it worked.

But I made a lot of mistakes and if I was going to do it again, I would start in the four figure range from the beginning.

You can offer a lower service for lower fees, but NEVER reduce your prices.

Cheap clients looking for a deal are not worth your time.

I would build out my service, advertise, and run with it from the get go.

I didn't waste time, but I could have moved up quicker.

I felt slightly inadequate at what I did because I was new and had little experience.

Instead, I would learn the game prior, and sell high.

These are the people you want to work with.

High paying clients.

They put trust in you.

Low paying clients... do not.

Throw yourself in the deep end.

Put the pressure on yourself to deliver.

And deliver it.

The Game of Life

Former NPC turned entrepreneur. Join hundreds of readers where each newsletter is a quest towards conquering personal growth, business success, and finding purpose in every moment.

Read more from The Game of Life
Roman Numerals - XLIII (43)

Edition 43 - XLIII XLIII - Scotland Serenity Grand rising Reader. One of the biggest things that irked me in a job, was the need to approve holiday time. Being my own boss, to decide what to do with my own time was one of biggest pulls. So I can pack a duffel bag, throw my laptop in a bag, take a six hour drive to see some family, and do this: Upon arrival, get cosy. It's a six hour drive. Time to get some food with the family. Next morning, head to the first loch of several. Sounds like a...

Edition 42 - XLII XLII - “The best time of your life” Grand rising Reader. Back in school, around 17 years old, I was having a pretty rough day. Nothing major had happened. But it was one of these where nothing appeared to go right. I stumbled through the day, and at the end, I had a free fifth period. I went to the studio (essentially a common room), and saw one of my closest friends there. "Yo" I called over. *dap* "You good bro?" In classic avoidance, I said "I'm grabbing a drink, you want...

Edition 41 XLI - Summer Season Good evening Reader. I've not sent an email out for a fortnight. The rhythm of life and business, eh? One thing moves forward, another thing drops. The more we push in one direction, other things fall. Nature's law? Perhaps. We adapt to our environment, just as we adapt to the seasons. And now? It's summer season. The season of growth. This is when you put in the work. I did not realise it had been two weeks since my last email. The projects are in full flow....