Edition 43 - XLIII XLIII - Scotland Serenity Grand rising Reader. One of the biggest things that irked me in a job, was the need to approve holiday time. Being my own boss, to decide what to do with my own time was one of biggest pulls. So I can pack a duffel bag, throw my laptop in a bag, take a six hour drive to see some family, and do this: Upon arrival, get cosy. It's a six hour drive. Time to get some food with the family. Next morning, head to the first loch of several. Sounds like a...
2 days ago • 1 min read
Edition 42 - XLII XLII - “The best time of your life” Grand rising Reader. Back in school, around 17 years old, I was having a pretty rough day. Nothing major had happened. But it was one of these where nothing appeared to go right. I stumbled through the day, and at the end, I had a free fifth period. I went to the studio (essentially a common room), and saw one of my closest friends there. "Yo" I called over. *dap* "You good bro?" In classic avoidance, I said "I'm grabbing a drink, you want...
19 days ago • 3 min read
Edition 41 XLI - Summer Season Good evening Reader. I've not sent an email out for a fortnight. The rhythm of life and business, eh? One thing moves forward, another thing drops. The more we push in one direction, other things fall. Nature's law? Perhaps. We adapt to our environment, just as we adapt to the seasons. And now? It's summer season. The season of growth. This is when you put in the work. I did not realise it had been two weeks since my last email. The projects are in full flow....
about 1 month ago • 1 min read
Edition 40 XL - Losing Followers, Making Money Grand rising Reader. There is a big myth on Money Twitter (𝕏) and across social media. That lots of followers equals lots of money. And it's bullshit. I know accounts with thousands of followers making more than accounts with 300,000 followers. Since XXIII - Why I deleted a 74,000+ follower account, my income has not dropped. It has only risen. Why? Because 400 connections with the right people is far more advantageous than 74,000 followers of...
about 2 months ago • 1 min read
Edition 39 XXXIX - The Dark Side of Wifi Money It may all seem lavish, Reader. We're our own boss, making money from a laptop. And I'll be honest... it is. But there is a side people don't tell you about. Similar to the ones who promote a 4 hour work day, but don't tell you about the several 12 hour shifts required in preparation for that. Because if you only work 4 hours, your competition is out working you. Because if you're working on your own, the people working in teams will outwork you....
about 2 months ago • 2 min read
XXXVIII - Word of Mouth Good afternoon Reader. Today, is a quick one, and something for you to think on. The importance of word of mouth. Word of mouth is an integral part to what makes a business successful. Think about it. While ads are an effective way to get started, how many times have you bought from an ad? How many times have you bought because you read good copy? Perhaps a couple. But how many times have you bought because someone recommended it to you? A friend, a family member, even...
about 2 months ago • 1 min read
XXXVII - My Life as a Factory Worker Before I became my own boss: I started with the paper round. I worked in pot wash graduating to the kitchens. I worked in supermarkets. I worked in labouring. I worked in factories. The paper round took me about an hour on the week days and about two hours on the weekends. For £13, I was doing it mainly for the exercise and because my mum told me I needed to do some work, not the 9 hours I was working. Kitchens? I was young, and had a great team, and a...
2 months ago • 6 min read
XXXVI - Client Acquisition Good afternoon Reader. Today I want to talk a little about client acquisition. It's a hot topic when people start out in business and there are many ways to go about it. I'm going to write about my personal journey with this process. When starting out, some people say you should work for free. Yes, for free. The Joker had this one right in my opinion: Look, I HAVE worked for free, and while I won't detail everything that went wrong right now (a future edition,...
2 months ago • 2 min read
XXXV - The Greatest Skill You Can Learn Grand rising Reader. In todays world, we are overwhelmed with choice. You go to a restaurant and there is that one family member who can't decide between the steak, pasta, or fish. You want to buy clothes? Here's 112 different pairs of shoes. Here's 367 different types of hoody. Here's 78 different suits. You want to watch something? Your first hurdle is choosing the platform. Amazon Prime? Netflix? Disney? ITV? Youtube? Apple TV? Let alone the rest....
2 months ago • 1 min read
XXXIV - Johan Cruyff: Game Changer Grand rising Reader, Hopefully you've had some sun in the past few days. In the UK when it finally comes out, everyone's mood is instantly elevated. The greatest natural medicine. In this edition, we are going to explore the life and career of Johan Cruyff (heavily watered down - I could write a book on this). Cruyff was a footballing legend, and I don't need to tell you how much influence he had if you've followed the game. Skills are named after him now:...
3 months ago • 3 min read